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Freeze-In

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Freeze-In


Published 1969


Made for Sears appliance salesmen, this film tries to capitalize on the zany format of TV's Laugh-In to introduce the new Kenmore freezer campaign. Even though the film features two of the stars from Laugh-In - Arte Johnson and Judy Carne.- it is clear that the director of this ephemeral gem missed the point.


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Run time 16:23
Production Company Calvin Corporation
Sponsor Sears
Audio/Visual sound, color

comment
Reviews

Reviewer: moxiemarm - favoritefavoritefavoritefavorite - February 3, 2013
Subject: Fab Failure
The dancing! The props! The body paint! The set! The smoking foreigner! The jokes fall flat, the radio man is obsessed with his hat, all in all just repetitive stupidity. Yet somehow, verrry interesting.

"This film is for SEARS INTERNAL TRAINING USE ONLY and must not be used for sales, public relations, television or any other purpose or audience." Because everyone involved is thoroughly ashamed of themselves.
Reviewer: slaktor58 - favoritefavoritefavoritefavorite - August 14, 2011
Subject: Fairly interesting... as a training film
Don't judge this film for entertainment value, judge it for getting some important concepts across in an interesting and way that captures your attention. I think it succeeds nicely, and anyone who needs to make a training video should give it a look.
Reviewer: nighthouse66 - favoritefavoritefavoritefavoritefavorite - August 18, 2010
Subject: This is AMazing Garbage.
i don't know what everyone is complaining about. these are probably the greatest public domain psychedelic dance scenes you will ever put your hands on. i am a VJ and i use this all the time. i mean, judy carnes is a total cutie, and if you edit out all the stupid not-funny jokes you will realize this is a diamond mine. seriously.
Reviewer: James L Bickford - favoritefavoritefavoritefavorite - August 16, 2010
Subject: Misc Observations
1. A lot of people were smoking a lot of dope in 1968

2. Things seem a lot funnier when you smoke dope.

3. Judy Carne sometimes forgot to put on her underwear.
Reviewer: ERD. - favorite - July 17, 2007
Subject: V-e-r-y stupid!
Stupid then, stupid now.
Reviewer: Christine Hennig - favoritefavoritefavoritefavorite - February 18, 2007
Subject: Verrrry Interesting...but Frozen
Man, the 60s could get weird. This sales training film for freezer salesmen at Sears features Judy Carne and Arte Johnson in a “Laugh-In” version of freezer sales. Mostly, this involves a lot of lame gags featuring Carne as a goofy housewife and Johnson as a hapless freezer salesman. These are punctuated by “Sock It to Me” freezer gags and Johnson saying “verrrry interesting!” This was supposed to encourage the Sears salesmen to pitch their product to young housewives by promising convenience, rather that pitching to farmers and promising cubic foot space, like they had been doing for years. What the salesmen thought of this film remains lost in the mists of time, but today it elicits a huge “Huh?”
Ratings: Camp/Humor Value: ****. Weirdness: ****. Historical Interest: *****. Overall Rating: ****.
Reviewer: Joybus - favoritefavoritefavorite - August 12, 2006
Subject: Creepy, yet endearing
This was from a time a bit before mine, but it makes me miss grandma's house and her twin cavernous, entire-cow-swallowing mega deep-freeze chest-freezers. I wonder if this was considered funny, even back then?

"No, I but tried it with an Oddfellow once." I'd bet only one in 10,000 viewers might get that joke. I'm shocked that I did!
Reviewer: Wilford B. Wolf - favoritefavoritefavoritefavoritefavorite - July 4, 2006
Subject: Very interesting.... but stupid.
If they still did training films like this when I worked at Sears, it'd make it all the better. On paper, Calvin Corporation ("Overs And Outs", "Your Name Here") doing a Laugh-In send up with Arty Johnson and Judy Carne should be pure comedy gold. Unfortunately, it's not quite, but it does have its moments. The many focus is get salemen in the applience department to push Sears new Coldspot Timebank, rather than the basic chest freezer. This is done through what Calvin does best, a series of short sight gags and skits, including Laugh-In staples like "Sock It To Me" and Johnson's peeping German. The best bits are when Judy Carne is doing her best Gracie Allen to frustrate salesman Johnson, playing off the name "Time Bank."

Also of note is the film manages to get a couple digs at their rivals of the time, Montgomery Wards ("Monkey Wards") and Western Auto. No wonder there is a title at the screen saying it was strictly for internal training and not for sales or television.
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